Black & White Ginger Ale and Virtue India are taking a bold step towards a more inclusive world with their game-changing campaign, “Table for Everyone”. The platform offers a new way for individuals to start conversations about diversity and inclusivity and break down barriers.
At the heart of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, said, “We believe that everyone should have a seat at the table and that’s why we created ‘Cards for Sharing’. It’s a simple game that triggers conversations and allows individuals to share their authentic selves and diverse perspectives, promoting a more inclusive world.”
Hayden Scott, Senior Creative Director at Virtue, added, “At Virtue, we’re passionate about connecting brands to culture and making a positive impact. With ‘Table for Everyone’ and ‘Cards for Sharing’, we’re doing just that, bringing individuals together to share their stories and promote a more inclusive society.”