MediBuddy associates with this year’s most awaited film ‘Toofaan’, promising to be your partner-in-health!

MediBuddy, India’s largest digital healthcare platform, has been at the

forefront with its varied health-related facilities and has been doing pioneering work in the

telemedicine realm to help curb the spread of COVID-19 in the country. To strengthen their brand

identity further and to reiterate themselves as the most trusted healthcare platform, MediBuddy

has associated with the upcoming movie Toofaan.

Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures,

Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and

Farhan Akhtar. The film features a multi-starer cast, led by Farhan Akhtar in the lead role along with

Mrunal Thakur, Paresh Rawal, Supriya Pathak Kapur, Hussain Dalal, Dr. Mohan Agashe, Darshan

Kumaar and Vijay Raaz.

The awaited sports drama directed by Rakeysh Omprakash Mehra, will follow the story of Aziz Ali

(played by Farhan Akhtar), an ambitious boxer and his grappling journey from the streets of Dongri

to the National Level Competition. The film is slated to release on the OTT platform Amazon Prime

Video and would be streaming from July 16, 2021, across 240 countries and territories.

The out-of-movie association comprises of a co-branded TVC that will be promoted across high-

impact digital and social media platforms. The co-branded TVC features Farhan Akhtar talking about

his role as a boxer which came with its own set of challenges, injuries, bruises and fatigue and how

he brazed through these challenges. The co-branded TVC also speaks about how MediBuddy has

been the go-to platform for millions of people to access quality healthcare anytime, anywhere.

Commenting on the association, Mr. Satish Kannan, Co-founder and CEO, MediBuddy said, “As a

brand, we strive to ensure quality healthcare services are available to everyone in the country. It is

in dire times like these, that we need to reiterate ourselves as someone they can blindly rely on for

their health-related questions. Celebrities like Farhan Akhtar who continue to voice their opinion on

relevant topics are looked upon by people, and a message like this delivered by someone who they

trust helps us in gaining their trust, in return too. With this association, we wish to position

ourselves as a platform that people can put their faith in for all health-related problems.”

Commenting on the same, Mr. Vishal Ramchandani, Head of Business and Marketing, Excel

Entertainment said, “We are thrilled to be associated with MediBuddy, a platform that has done

and continues to do pathbreaking work in accelerating India’s digital healthcare system.”

MediBuddy with its quality healthcare services has been amplifying India’s medical infrastructure by

providing accessible services from online doctor consultations, booking lab tests, ordering

medicines and much more from the comfort of their homes. Amid the second wave, MediBuddy has

launched several initiatives such as Hospital Bed Availability Tracker, a 24×7 helpline number and a

Coronavirus Risk Assessment Tool to help the tackle the surge of coronavirus infection and

contribute its bit in combating the virus.


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