Lubrizol Redefines Nutraceuticals with AI-Driven Insights – Nutra 2.0 Strategy Empowers Manufacturers to Win Consumer Hearts and Minds

Lubrizol Life Science Health (LLS Health) is revolutionizing the nutraceutical landscape with its cutting-edge Nutra 2.0 strategy. By harnessing AI-driven insights into consumer behaviors, Lubrizol is empowering supplement manufacturers to create products that resonate with the hearts and minds of today’s health-conscious consumers.

In collaboration with 113 industries, an AI-powered research firm, LLS Health has gained unprecedented insights into consumer preferences, unmet needs, and concerns related to nutraceutical ingredients. These insights have been invaluable in shaping Lubrizol’s product offerings, ensuring they align with the ever-evolving demands of modern consumers.

The Nutra 2.0 strategy champions the integration of science-backed, clinically proven ingredients with sensory appeal in nutraceutical products. This approach ensures that manufacturers can create supplements that fulfill both the rational and emotional aspects of consumer decision-making, leading to greater success in a competitive market.

Lubrizol’s Nutra 2.0 strategy is set to be a game-changer in the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create innovative, holistic solutions that meet the diverse needs of today’s health-conscious consumers.

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