The ENTOD Eye Health Foundation recently launched a groundbreaking glaucoma awareness campaign, aimed at educating people across India about the importance of regular eye tests and the dangers of glaucoma. The week-long initiative featured a range of activities, including 100+ Pre-OPD Eye checkup camps, 20+CMEs, Workshops, Glaucoma Walks, and other innovative glaucoma awareness activities.
One of the highlights of the campaign was the blindfolded glaucoma dance challenge, with the hashtag #GlaucomaDanceChallenge, launched by the famous Indian dancer and choreographer, Terence Lewis. The foundation also initiated a Glaucoma selfie challenge on Instagram with the hashtags #GetTestedForGlaucoma and #GlaucomaSelfieChallenge, which gained massive traction on social media platforms like Twitter, with the hashtag #GetTestedForGlaucoma trending in the top 5 for an entire week.
According to the World Health Organization (WHO), glaucoma is the second leading cause of blindness worldwide, with over 4.5 million people suffering from blindness due to the disease. Through their innovative approach and on-ground activities, the ENTOD Eye Health Foundation aimed to reach over 10 million people across India with their awareness campaign.
“Our glaucoma awareness campaign was designed to create a buzz and raise awareness about the dangers of glaucoma, and the importance of regular eye tests. We are pleased to have partnered with Terence Lewis and other influencers to spread the message about vision care and early detection. Our goal is to reach every corner of the country and create awareness about glaucoma, and this campaign has been a major step towards that,” said Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.
Through their innovative and impactful campaign, the ENTOD Eye Health Foundation has successfully educated millions of people across India about the dangers of glaucoma and the importance of regular eye tests. Their awareness campaign created a buzz on social media and garnered significant traction, highlighting the need for increased awareness about glaucoma and the importance of vision care.